Course Overview:
The Financial Conduct Authority (FCA) imposes significant requirements on authorised firms regarding communications with clients. In addition to the requirement for communications to be fair, clear, and not misleading, there are detailed rules governing financial promotions.
This interactive online course, delivered over two mornings on the 24 and 25 September, provides a valuable opportunity to learn about the financial promotion and advertising regimes and regulations. We will cover FCA and Advertising Standards Agency requirements and will provide practical advice on how to remain compliant and avoid pitfalls.
We will also cover the requirements for all media types, from broadcast, print, to social media, providing practical examples to generate discussion.
Introduction to Financial Promotions
• Setting the scene
• The FCA’s view
• The challenges faced
• Update on recent events
Introduction to the rules
• Who are the regulators?
• What do they do?
• Where are the rules?
• Are the rules fit for purpose?
Financial Promotion Rules – credit
• What is required?
• Limited space media
• Risk views
• Achieving your aim
• Trends
Financial Promotion Rules – hire
• What rules apply?
• How does this compare to credit?
Broker specific requirements
• What are broker’s required to do?
• Oversight of third parties
• Controls
General advertising requirements
• ASA – CAP/BCAP
• Trading Standards
• Copy Clearance Centres – what is their role?
Approval Process
What happens if it goes wrong?
• Enforcement action
• Responding to issues
• Learning from mistakes
Summary and Review
• Take aways
• Final questions
• Close
- Understand who regulates financial promotions advertising, and why.
- Recognise the issues of staying compliant with regulation, while advertising on digital social media platforms.
- Identify the triggers for representative APRs and representative examples.
- Have confidence in creating and publishing compliant financial promotions.
- Know where to access tools and resources for TV, radio, and press advertising, and how these can be used to create compliant web content.
- Describe what a financial promotions approval process should look like.
- Understand the consequences of getting it wrong and what actions to take if issues arise.
- Marketing and creative professionals working in sales leadership roles in retail motor, asset, and consumer finance.
- Compliance and legal professionals.
- Those new-to-role, and experienced professionals who would like a refresher.
Joanne Davis
Jo is a partner and co-founder at Auxillias Limited, a legal and compliance firm specialising in consumer, motor, asset finance, and leasing. She collaborates with FieldFisher LLP, a large European law firm, and she has over 20 years of experience providing financial services advice (non contentious and contentious) across a wide range of finance products supporting the retail, motor finance, and leasing sectors.
Bespoke In-house Training
If you would like to run this course for your own organisation, the FLA can deliver Asset Finance Essentials as a tailored in-house workshop for your team. Whether you want to build core knowledge in a specific department or support a wider training programme, the content can be shaped around your objectives and internal policies.
To make an enquiry, simply complete the in-house training form on the FLA website and the training team will contact you to discuss options and next steps.
