FLA Annual Dinner 2027: Guest Information

Where is the Dinner?

Black tie: Traditionally associated with tuxedos and evening gowns, Black Tie at the FLA Annual Dinner is about celebrating in style. Whether you choose a tuxedo, evening gown, sari, thobe, abaya, suit or attire that reflects your culture and personal style, we look forward to welcoming you.

The nearest Underground stations are:

  • Hyde Park Corner
  • Marble Arch
  • Bond Street


If travelling by car, limited parking is available at the hotel via Park Street. Spaces must be reserved directly with the hotel and are within the Congestion Charge Zone.

Alternatively, Q-Park, Park Lane offers nearby parking outside the Zone.

The JW Marriott offers its best available rate at time of booking, subject to availability.

Other nearby hotels include:

Please note, timings are approximate and may be subject to change

18:15    Drinks Receptions

19:00   Guests called to be seated

19:30   Welcome and introduction

19:50   Starter Served

20:40  Main Course Served

21:45   Desserts Served

22:30   Dinner Closes

22:30   Networking in Rink Bar (cash bar)

There are two drinks receptions taking place before dinner.

  • Ballroom Networking Drinks – Open to all guests from 6.15pm, kindly sponsored by Solifi. Please use the Ballroom entrance. 
  • Chair’s VIP Drinks Reception – By invitation only, held in The Rink Bar (Great Room Balcony). Please use the Great Room entrance.


    Dinner will be served in the Great Room, with guests called to be seated from 7.00pm.

Guests may choose from meat or vegetarian options. We are happy to accommodate dietary, allergen and religious requirements, including vegan, halal and gluten-free meals, where requested in advance. Please let your host know as early as possible so appropriate arrangements can be made.

Your package includes:

  • Drinks at the pre-dinner reception
  • Allocated table wine and soft drinks during dinner


Additional drinks are available to purchase through the hotel and will be subject to a 12.5% service charge.

If you have any dietary, accessibility or other requirements, please let your table host know or contact the FLA at  annualdinner@fla.org.uk as early as possible. 

Your electronic ticket will be emailed to you approximately one week before the event and will include a personalised QR code for entry. You can present this either on your mobile device or as a printed copy.

Your table number will be emailed to you on 8 February 2027 and will also be displayed on arrival.

Photographers and videographers will be present throughout the evening.

Images and footage may be used by the FLA for event promotion, marketing and communications, including on our website, social media channels and future event materials. Selected photographs may also be displayed during the evening and shared by our official photography partner after the event.

If you would prefer not to appear in photographs or video, please let a member of the events team or one of the photographers know on arrival.

Your information is used only to administer your attendance at the Annual Dinner, including issuing tickets, communicating important event information and producing seating plans.

Your name, organisation and table number may be displayed to assist guests in locating their tables. Personal contact details will not be published.

The FLA Annual Dinner is an opportunity to celebrate our industry in a welcoming, respectful and inclusive environment.

We ask all guests to:

  • Treat fellow attendees, venue staff and event partners with courtesy and respect.
  • Drink responsibly throughout the evening.
  • Respect the diversity of our industry and help create an inclusive atmosphere for everyone.
  • Follow any instructions provided by FLA staff or the venue team.


The FLA operates a zero-tolerance approach to discrimination, harassment, bullying or inappropriate behaviour. The use of illegal drugs is strictly prohibited.

Guests who do not meet these standards may be asked to leave the event without refund. Where appropriate, serious incidents may be referred to the attendee’s organisation and could result in exclusion from future FLA events.

The full FLA code of conduct can be found here

All FLA meetings and events, including the Annual Dinner, are subject to UK competition law.

Members must not discuss or exchange commercially sensitive information, including pricing, trading terms, margins, market share, customer information, supplier arrangements, employee pay or future business plans.

If you believe commercially sensitive information is being disclosed, you should object immediately and seek legal advice.

Failure to comply with competition law can result in significant penalties for individuals, companies and the FLA.

Secure your place at the FLA Annual Dinner 2027

Questions? We're Here to Help

If you have questions or need any further information we are happy to help.

Please email annualdinner@fla.org.uk.

For urgent enquiries, please call Seventy Events on behalf of FLA on 020 7101 3185.